CANADEM

OCHA-Ukraine

 

~ Information Surge ~
Daniel MacIsaac in Ukraine with OCHA
Public Information Officer

 

Thanks to the United Nations Standby Partnership Programme (SBPP), now I know what a humanitarian “surge” is … what it looks like, how it feels, and the impact it has.

That’s because the term “surge” in relation to a crisis – in this case the ongoing, full-scale invasion and war in Ukraine that began 24 February – was new to me. But a surge is what the UN calls the initial staffing response to such a crisis – sending their staff from their headquarters in New York and Geneva and from around the world to Ukraine, and their standby partners.

I first saw that surge in Lviv, in western Ukraine, where I arrived in April via CANADEM and the SBPP – as a Public Information Office (PIO) with the UN Office for the Coordination of Humanitarian Affairs (OCHA). There were initially hundreds of us from the different UN agencies and INGO partners based at the Premier Dnister Hotel at the time – both staying there and working together in the large conference room that OCHA had converted into what it called a humanitarian workspace.

My first months were an exciting and demanding time. Because this has been my first crisis deployment through the SBPP and for OCHA, on top of my basic work, I had to become more familiar with aspects including basic administrative and security procedures, the Cluster Approach, Who was Who within OCHA, and who it was exactly that was working with and around me! This last point, who my new colleagues were and are, has turned out to be one of the more enjoyable aspects of this deployment. The UN staff and standby partners on surge come from across the globe, are well travelled and have years of experience – so that working or just speaking with them is helpful and inspirational. And I would like to think that I have also been able to offer my colleagues insight and perspective, having already worked for 10 years in Ukraine and longer in the region.

Because I have been working as a PIO in the Communications and Reporting Unit for OCHA – an agency which by definition strives to coordinate the humanitarian response among all the UN agencies, international and national NGOs as well as and donors – I have had a higher and wider view of the crisis response in Ukraine and its impacts on millions of Ukrainians. I have helped to communicate in part how the UN and its humanitarian partners have assessed people’s immediate and longer-term needs, how they have worked to meet them and what more assistance is urgently required. I have done this primarily through writing and editing some of our main products – including the weekly Ukraine: Situation Report, providing updates on the latest security developments and impacts on civilians as well as latest humanitarian needs, responses and gaps.

This is how the learning/knowledge and human-impact aspects of the SBPP pertains to me and my position as a PIO. Because this is exactly what the Communications and Reporting Unit does – works to help everyone understand what is happening on the ground in Ukraine and to show the impact of the world’s humanitarian response and what more is needed and needs to be done – from what kind of help in particular to how much funding. We do this, besides in reports, through multimedia campaigns, storytelling, public statements and media briefings as well as official visits.

In my five-plus months with OCHA, we have reported on: the displacement of millions of Ukrainians both internally within in the country (currently some 7 million) and those who have sought refuge in the European Union and elsewhere abroad (7.3 million); civilians evacuating from places where there is active fighting and/or where the Ukrainian Government has temporarily lost control; and we have advocated for the protection of civilians and critical civilian infrastructure – including residential buildings, hospitals and schools as well as utilities and the railway. Our unit and agency have supported the visits to Ukraine of high-ranking officials including UN Under-Secretary-General for Humanitarian Affairs and Emergency Relief Coordinator Martin Griffiths, who visited the sites of atrocities and suspected human-rights violations, including Bucha. 

OCHA also helped support UN Secretary-General António Guterres during his two visits so far during the war – on a diplomatic and humanitarian mission to Kyiv in April and then to Odesa in August as part of the Black Sea Grain Initiative allowing for the safe and urgently required export of Ukrainian agricultural products – 2.7 million tons by September. We have reported how our inter-agency humanitarian convoys have delivered truckloads and tons of aid – from food and water to building materials – to some of the worst-impacted regions and communities across the country, while continually advocating for increased access to people in need and especially those areas outside of the control of the Government. We continually try to show the impact of the full-scale invasion and war on ordinary people, and we react – including by drafting and making statements when particularly egregious and tragic incidents occur, such as the missile strike on a shopping centre in Kremenchuck, Poltavska oblast, in July. We stage campaigns around grim but important milestones including 100 days of the war but also more-positive events such as World Humanitarian Day, 19 August.

Impacts of this SBPP deployment and work include that the world better understands the situation in Ukraine and the incredible challenges Ukrainians are facing. Countries and donors have helped fund the humanitarian response required. And by mid-September, almost 600 humanitarian organizations were able to reach 13.3 million Ukrainians with different forms of assistance and protection services. Public information, communications and reporting play an integral role in this crisis-response process.

On a personal level, I was certainly grateful to have been able to return to Ukraine so quickly through this deployment – and, after being based in Lviv for the first four months, I was even able to move back to Kyiv starting in August. I have been able to contribute directly to the crisis response while also learning a lot along the way. And for that, for all of these opportunities, I am thankful to my family, CANADEM and OCHA.

More Inspiring Stories

UNICEF-South Sudan

September 29, 2025
Read a photo journal of CANADEM consultant Jan Gerrit Brouwer was deployed to South Sudan with UNICEF

UNHCR-Jordan

September 29, 2025
Read Phillip's interview with Mr. Mahmoud Othman, a Damascus resident who found refuge in Amman

UNICEF-Croatia

September 29, 2025
Read Elaine's story, a CANADEM consultant deployed to Croatia with UNICEF

WFP-CAR

September 29, 2025
Read the biography of Ernest-Moise Mushekuru, Food Security Cluster Coordinator in Central African Republic

UNFPA-Brazil

September 29, 2025
Read Tatiana Almeida's story, CANADEM's Communication Specialist in Brazil

UNICEF-Ethiopia

September 29, 2025
Read Tabasum Abdul-Rasul's story as a Sub-National WASH Cluster Coordinator in Ethiopia
Respect for the environment
An ever-increasing awareness that caring for the environment is the responsibility of us all, regardless of our area of expertise or profession, has propelled CANADEM to place more focus on our own global footprint as well as that of our sector. During this Period, we have embarked on a challenge to enhance our learning regarding the environment and how we interact with it – including efforts to create a baseline and targets for improving how we deal with our natural environment. We are therefore making a conscious and transparent effort to measure and manage the way we affect the natural world around us, hopefully becoming better caretakers along the way.
Impact Driven
CANADEM has always valued the positive impact we make in the world as a foundation of our work. It is this guiding principle that has led us to form lasting partnerships, in support of other entities, if we feel they can add greater value than we can at CANADEM. Searching for our comparative advantage, while avoiding falling into a simple race to find funding opportunities, is therefore essential to CANADEM. As we see an increasing number of individuals suffering from the consequences of conflict in the world, and prepare for even greater numbers of environmental disasters, the need to prioritise the areas where we can make a real difference and combine our efforts with like-minded entities, is vital to achieving success.
Efficiency
The objective of CANADEM’s leadership has always been to find the most innovative and cost-effective ways to contribute to communities in need, and not to place the growth of numbers and our budgets at the centre of our efforts. As a result, we have adopted a light footprint in terms of our human resources complement and infrastructure, making use of the latest technology, and empowering our small team to be as innovative and flexible in solving problems as our procedures allow. Our structures allow us to scale up and down as required, and for staff to work in different teams, according to the needs of the moment. Our 30 years of experience has taught us what our core capacities are and how to allocate precious resources.
Accountability & Transparency Values
From CANADEM’s earliest beginnings as a Government of Canada project, and during its rapid evolution into an independent NGO with its roots in international service, the principles of accountability and transparency have been a component of CANADEM’s DNA. Accountability for the use of public funds has been incorporated into procedures that needed to respond to the high standards of government. Transparency has been the vehicle to ensure the vital accountability that CANADEM maintains. CANADEM’s headquarters team is a well-trained group of committed individuals who believe in the important work they do – including the conviction that providing the best value possible to the communities and donors we serve is a primary component of our job. CANADEM’s rules and procedures are therefore established to ensure that every step of the way we are confident of our work, and can demonstrate its efficiency and effectiveness.
People-Centered Values
Our work is about deploying people to help people. It is therefore of paramount importance to us that we are all relating to individuals in our chain of service delivery in a way that is respectful, understanding, considerate, and that brings out the best in us. Our internal working context is designed to foster humanity, fairness and support among our staff, which in turn aims to foster those same qualities among the experts we deploy. We have invested in a team of individuals (our Duty of Care Team), who provide a safety net for those experts we deploy. By taking care of our staff members and our deployed experts, we ensure that we have an effective flow of communication between all aspects of our operation. Our experienced and motivated staff feel supported, and are in turn able to support our experts in times of stress and prevent any potential problems from occurring.
Diversity & Inclusion Values
Ensuring an inclusive workplace that integrates diversity in terms of gender, language, culture, ethnicity and religion, is of prime importance for CANADEM both internally and with regards to our work with partners. We have made significant progress in attracting experts from 178 countries around the world – including from countries that are recipients of international assistance – so that a diversity of perspectives, understanding and expertise may be integrated into all operations that CANADEM supports. From our fair and transparent selection process, to our supportive Duty of Care Team (which ensures that individuals deployed have the resources they need to feel comfortable and confident in their work), we have invested significant energy in fostering diversity and inclusion within our roster system, in our election monitoring deployments, and in our own direct implementation of programming, at headquarters and in the field.
Partnership Values
The majority of our experts work within the assistance operations of our partners. Partnership is therefore of primary importance and value to us, and is key to the way we operate. Our many long-term relationships with other actors have been forged by promoting trust and understanding. The ability to work together with other actors, and not in competition, has allowed CANADEM to enhance the work of governments or organizations by injecting vital expertise, and targeting it where it is needed most. We believe that we can create a greater impact, when we work in partnership.